Thinking about selling Hafner wine for 30 years, I recently asked Mom and Dad, "What would you say is our pricing philosophy?" "To make an honest living," Mom said. In a business, core convictions that keep one focused and oriented in a consistent manner are a great help. When those business priorities parallel personal ethics, the direction is even clearer. To make “an honest living” in this sense means respecting the wine, our patrons, our staff and the family. At the end of the day, not only do we feel great about the quality of Hafner wine, but also that we are able to offer these wines at such a strong value.

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On February 15th, we breathed a sigh of relief as the UPS driver closed his truck door, gave a wave, and headed out with the first load of 2011 Cabernet Tasting Packages. They arrived to Annual Tasting Program patrons’ homes throughout that week. Watch Steve, Ricardo and others in action as build, personalize and load the Tasting Packages into that first UPS truck. Our thanks to all of you in the Program. We sure appreciate it! And to make our thanks for tangible, we hope you find the surprise from the Wine Library in your Tasting Package. 

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It's a Rorschach Test! What do you see? A familiar and beautiful watercolor painted by Sarah Hafner of our winery built in the classic 19^th century California barn style? The lovely blue skies that Sonoma County is blessed with so many days each year? Maybe Lily...the eternally sweet yellow Labrador resting in the shade on a warm day? For me, I see all these but foremost I see the generosity of our patrons. We had these gift bags made in response to patron feedback about tissue-wrapping our Reserve Chardonnay. Patrons spoke of how much they enjoy sharing their Hafner wines with family and friends. You can imagine how grateful we are for that! 

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People often say to all of us here: “You have my dream job!” They explain they would love to taste wines and walk the vineyard on a daily basis. Working close to the land in a beautiful agricultural setting strikes a chord with them. Being part of a small team that makes fine wine and gets it directly to patrons is a desirable occupation. The most pleasurable part of the job for many of us, however, is our interaction with you, our patrons. And a great example of this are the delightful photos patrons send us and post online. 

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