Since we sell nearly all our wine direct to people at home, we are always trying to cultivate new interest and bring in the next generation of patrons. As the first member in the third generation of Hafners on staff, I was tasked with finding a creative approach to do this. We came up with the idea of hosting the Next Gen Party. It is a fun afternoon with wine, homemade snacks, activities and lots of mingling.
We also enjoy receiving photos from patrons. Typically those images capture a delicious dinner or a family gathering with Hafner wine on the table. Occasionally though, we hear from patrons who have enjoyed the wine and also have found a creative use for the left over packaging. From birdhouses and herb boxes to storage containers and cork boards, we love seeing our packaging have a second purpose. Here we share a few of our favorites, including one patron who converted our box into a pinhole camera to view the eclipse! As we strive to reduce our footprint, we are grateful that many of you have found another use for the boxes, corks and more. Thanks for sharing the photos!
With the Holiday Rush here, it’s all hands on deck. We are answering phones, responding to emails, entering orders and writing gift notes. Down in the cellar, Spencer and Martín are packaging up the gifts of wine with each personal gift note before the UPS driver arrives. Here's a sneak peek video of the shipping team as they send Gift Packs (a bottle each of 2008 Cabernet Sauvignon and 2015 Chardonnay) to lucky gift recipients all over the country.
Thanksgiving is full of meal planning – roasting the turkey, baking pies, making the stuffing, assembling salads. And the list goes on. Often the “wine planning” can be pushed to the back burner, which means there’s a bit of a scramble as the arrival of guests loom. Choosing wine for Thanksgiving can be challenging, so wanted to share some ideas. Whether you serve Chardonnay, Cabernet Sauvignon or even Rosé, the most important part is to enjoy the meal with friends and family.
The Holidays are filled with family and friends, parties, clinking glasses, laughter and traditions. Often it is those traditions that have us looking forward to the Holidays. They bring a comforting sense of belonging and consistency in one’s life. No matter what the year held, we expect certain things during the Holidays to be the same. It’s a wonderful way to bring the year to a close. We thought it would be fun to share traditions as an HV community both from patrons and employees. We'll share one or two traditions each week here. We hope this will be a fun way to enjoy the Holidays together.
