Thinking about selling Hafner wine for 30 years, I recently asked Mom and Dad, "What would you say is our pricing philosophy?" "To make an honest living," Mom said. In a business, core convictions that keep one focused and oriented in a consistent manner are a great help. When those business priorities parallel personal ethics, the direction is even clearer. To make “an honest living” in this sense means respecting the wine, our patrons, our staff and the family. At the end of the day, not only do we feel great about the quality of Hafner wine, but also that we are able to offer these wines at such a strong value.

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Driving through the Wine Country, you may notice some vineyards are void of any vegetation on the vineyard floor, while others have grass and weeds growing between the rows, and still others are a mixture of these styles with rows alternating between cultivated and uncultivated land. You might also notice that beneath some rows the soil is untilled but bare while others show signs of cultivation. Why is that? Vineyard practices vary from grower to grower. The methods we employ are motivated by our desire to enrich the soil and promote a healthy environment for our vines, thereby preserving the land for generations to come. 

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In addition to the 100 acres we 
have cultivated to vineyards, we have 150 acres that we have left untouched. Untouched by humans that is…the hillside has become home to numerous species of animals.

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