It was a happy Holiday Season here and elsewhere. We are honored that Hafner wine was shared in all corners of the country. Patrons opened bottles for festive celebrations or quiet nights at home or even in restaurants. We heard that Hafner was enjoyed by families who have been buying it for decades, sharing it with multiple generations…and Hafner found its way to new homes thanks to patrons who gave it to their friends and colleagues.
Photos and stories fill our inboxes and social media pages from patrons and gift recipients alike who enjoyed Hafner wine over the past months. In December, we invited people to share photos of the wines that they were enjoying during the Holiday Season. Those photos are entered into a drawing that will yield drinkable rewards. It’s not too late to enter! We will announce the winners on January 25th. If you’d like to join the fun, email us your photos or post them on social media and tag us with @hafnervineyard and #shareHafner. Here are just a few of the highlights we’ve received so far…
Special wines are shared for special occasions. Wine is meant to be enjoyed, not hidden away in a cellar. So we encourage you to open and share those bottles that you’ve been holding. We’d love it if you share your experience with us! Send us photos of the special bottles (perhaps with you and friends) that you enjoy in the coming weeks and you'll be entered into our drawing.
It's a Rorschach Test! What do you see? A familiar and beautiful watercolor painted by Sarah Hafner of our winery built in the classic 19th century California barn style? The lovely blue skies that Sonoma County is blessed with so many days each year? Maybe Lily...the eternally sweet yellow Labrador resting in the shade on a warm day? For me, I see all these but foremost I see the generosity of our patrons. We had these gift bags made in response to patron feedback about tissue-wrapping our Reserve Chardonnay. Patrons spoke of how much they enjoy sharing their Hafner wines with family and friends. You can imagine how grateful we are for that!
Share (verb): To participate in, use, enjoy or experience jointly.
When brainstorming for a hashtag (A hashtag is a word or phrase used on social media to identify a topic or trend.), we received wonderful ideas from our social media Hafner fans. They gave us crafty, wild, fun and yes…humorous phrases. But the theme that continually wove its way through was community and sharing of Hafner wine. We are grateful to our patrons who share their Hafner with friends, family and colleagues.
