This summer, we took Hafner Vineyard on the road, sharing our wines with longtime patrons and introducing their friends to our family winery in Illinois and Minnesota. From an intimate country club tasting to a lively backyard gathering, we were reminded that great wine is best enjoyed with good company. These memorable events reinforced something we've always believed: the most rewarding part of the business is having connections with patrons both longtime and brand new. 

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There’s a special joy in giving a gift that feels personal and meaningful, one that says, “I thought of you.” In our family, we learned this through the tradition of the “Gift Box,” a stash of unique treasures saved for just the right moment. Today, I treat my wine cellar much the same way, setting aside special vintages to share with friends and family. With a little tissue paper and ribbon, a well-chosen bottle becomes a memorable gift, one that’s enjoyed, shared, and retold around the table. Savvy Hafner patrons stock up on new releases to build their own “wine gift box,” ensuring they always have thoughtful wine gifts ready for the holidays and beyond.

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In June, we launched the Summer Smiles Photograph Contest and here at the winners! Captured are anniversaries, proposals, weddings, family reunions, milestone birthdays, evenings with neighbors and friends, elegant galas supporting community organizations, the relaxing moments out on the water, plus a quiet afternoon in the backyard hammock. Patrons from coast to coast, north to south, shared memories of their Summer fun.

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Many years ago, we deviated from our strict business model of “no retail other than directly from us” and elected to sell our wine to just one wine shop in the entire world, The Winery. We had been approached by the owner David Motion. He travels constantly to find small producers in Germany, France, Italy, Spain and California (I know…dream job!). My husband Bill and I visited David, and his charming wife Vera two weeks ago, met the staff, and had a delicious lunch together. If you ever find yourself in London, visiting The Winery is a treat, especially if you can go for one of their many tastings.

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Planning a Holiday Party can be frightfully complicated with countless details, and yet remarkably simple. Throughout the year, patrons call me about upcoming fêtes they are hosting. Initially their focus is on the wine to be served (thankfully Hafner!) but the conversation often turns to other details and ideas. These conversations are delightfully fun and creative, and a window into patrons’ special celebrations. Here, one patron shares her favorite Holiday Party tips to make the parties memorable and fun.

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